Last time, we touched on the quality aspect in our “Evaluating Vendors” series. This week, we’ll talk about how to evaluate the customer service you are receiving from your suppliers. Customer service should be a priority for any business looking for longevity, but unfortunately, it is an offering all too often taken for granted until…
read more
Evaluating Vendors & Suppliers – Relationship Investment
https://thebrandgroup.net/wp-content/uploads/2020/03/Eval_Relationship.jpg
780
421
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
So far, in our Evaluating Vendors series, we have explored the roles of Quality, Customer Service, Cost Competitiveness and Industry Expertise. Now we will take a look at what a vendor’s healthy investment in a business relationship looks like. As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This…
read more
Evaluating Vendors & Suppliers: Industry Expertise
https://thebrandgroup.net/wp-content/uploads/2020/03/Industry_experts2.jpg
780
371
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
So far, in our Evaluating Vendors series, we have explored the roles of Quality, Customer Service and Cost Competitiveness. This week, we will take a look at how Industry Expertise shapes your relationship with your vendor. A worthy vendor should be interested enough in his own industry to stay abreast of relevant trends, as well as demonstrate a good…
read more
Social Responsibility: Franchises give back and make a difference
https://thebrandgroup.net/wp-content/uploads/2020/03/SupportTroops.jpg
2000
1333
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
When you break down any business, it’s really all about people. What people need, what connects us, how we show our appreciation and support to each other. Even in the digital age, franchised organizations remember they are all about the people they serve and show it with their commitments to social responsibility causes.
read more
Evaluating Vendors & Suppliers – Cost Competitiveness
https://thebrandgroup.net/wp-content/uploads/2020/03/CostBenes.jpg
890
576
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
No one likes overpaying, even for top quality products and services. How do you know you are getting a good product at a good price from your vendor? Here are a few ways to make that determination.
read more
Company ReBrand
https://thebrandgroup.net/wp-content/uploads/2019/11/BrandPOP.png
1135
459
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
The company, SSA Graphics, needed to evolve. with the next generation of owners, the marketing company and large format printer, that has served many retail franchise chains needed to refocus its value proposition and its brand in order to stay relevant and cost-effective.
read more
(512) Brewing Branding
https://thebrandgroup.net/wp-content/uploads/2019/05/Gallery_512cards2-1.jpg
1000
670
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
Create new branding for company collateral, signage and digital to reflect the grain-to-glass, keg-only distribution model.
read more
Unit Specification Project
https://thebrandgroup.net/wp-content/uploads/2019/07/sport-clips-1.jpg
667
334
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
Create a custom database of store specifications, collect data vis user surveys and during promotion rollouts. Once data is collected and verified, this data can be used in POP fulfillment documents.
read more
Menu Production Portal
https://thebrandgroup.net/wp-content/uploads/2019/07/Menu.png
1255
312
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
Wingstop, a hot wing, fast-casual restaurant chain, needed an efficient, fast and cost-effective way to collect pricing data, format in-store menus and deliver those menus in a relatively short amount of time.
read more
Interactive Infographic
https://thebrandgroup.net/wp-content/uploads/2019/07/RS_Infographic.png
616
493
admin
https://thebrandgroup.net/wp-content/uploads/2020/04/Steve-Trees_flip-100x100.jpg
Create an animated, interactive infographic for a new Rackspace cloud eCommerce platform for use in web ads and online presentations.
read more