BRAND is my
Middle Name.
(Actually it’s my last name)
Marketing is listening & discovering who your customer is and how to reach them. BRAND-ing is the language you use to speak to them.
~ Steve Brand, The Brand Group
Who is Steve?
I’ve had 20+ years experience as marketer, designer and producer, including team member at a small start-up to director at a large company, and now leader and consultant. These experiences include marketing, project management, UX Design, creative execution, print production, POP campaign logistics, strategy and corporate development. Two threads run common through all of these experiences: My passion for marketing technology and my enthusiasm for customer service.
What’s the Process?
My process can be very customized to the client’s situation. Once we determined what you need, I can design my time around your schedule. Team meetings, conference calls, in-office meetings, design and production time, video and photo shoot management, and more. We’ll design a schedule that works for you and your team. When you’re ready to grow, I can help you do that. I can be your “Marketing Guy” in whatever situation you need, keeping your program on the front burner and in focus.
Experience
Since the mid 1990’s, I have been focused on retail chains, restaurants, food and beverage brands. Its just something I’ve specialized in. Over the years, I have worked with CEOs, CMOs, Field Marketers, Franchisees and Store owners from large to small companies, understanding their challenges and helping them solve problems. I’ve done this by using a creative process that starts with research and takes the client through a logical design experience – from brainstorming to modeling to execution.
“Steve made great use of technology tools to be a very efficient partner. His marketing and creative design background, his knowledge of the tools we use and his business leadership make him a great cross-functional collaborator, able to speak to designers, developers, and business stakeholders and help formulate solutions.”
“Steve performed well at identifying the challenges of converting content along with developing creative user experiences that connected the students to the content.”
“Steve is clearly spoken. Good communicator and collaborator. Takes ownership and initiative.”
The Roadmap
01
DISCOVERY
I’ll learn as much about your business as possible.
Who is your customer?
What is your product or service?
How do you connect with your market?
02
GOALS
We’ll talk about goal setting.
What do you want to get done?
How can you get a better product to your market?
How can you serve your customer better?
03
PROPOSAL
I’ll produce a plan for how we work together.
How much time do we need?
How will we spend this time?
How much will it cost?