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The Brand Group

Marketing for Retail, Food & Beverage Brands

Evaluating Vendors and Suppliers – Customer Service

Evaluating Vendors and Suppliers – Customer Service 1920 1080 admin

Last time, we touched on the quality aspect in our “Evaluating Vendors” series. This week, we’ll talk about how to evaluate the customer service you are receiving from your suppliers. Customer service should be a priority for any business looking for longevity, but unfortunately, it is an offering all too often taken for granted until…

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Evaluating Vendors & Suppliers – Relationship Investment

Evaluating Vendors & Suppliers – Relationship Investment 780 421 admin

So far, in our Evaluating Vendors series, we have explored the roles of Quality, Customer Service, Cost Competitiveness and Industry Expertise. Now we will take a look at what a vendor’s healthy investment in a business relationship looks like. As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This…

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Evaluating Vendors & Suppliers: Industry Expertise

Evaluating Vendors & Suppliers: Industry Expertise 780 371 admin

So far, in our Evaluating Vendors series, we have explored the roles of Quality, Customer Service and Cost Competitiveness. This week, we will take a look at how Industry Expertise shapes your relationship with your vendor. A worthy vendor should be interested enough in his own industry to stay abreast of relevant trends, as well as demonstrate a good…

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Social Responsibility: Franchises give back and make a difference

Social Responsibility: Franchises give back and make a difference 2000 1333 admin
When you break down any business, it’s really all about people. What people need, what connects us, how we show our appreciation and support to each other. Even in the digital age, franchised organizations remember they are all about the people they serve and show it with their commitments to social responsibility causes. read more

Evaluating Vendors & Suppliers – Cost Competitiveness

Evaluating Vendors & Suppliers – Cost Competitiveness 890 576 admin
No one likes overpaying, even for top quality products and services. How do you know you are getting a good product at a good price from your vendor? Here are a few ways to make that determination. read more

Company ReBrand

Company ReBrand 1135 459 admin
The company, SSA Graphics, needed to evolve. with the next generation of owners, the marketing company and large format printer, that has served many retail franchise chains needed to refocus its value proposition and its brand in order to stay relevant and cost-effective. read more

(512) Brewing Branding

(512) Brewing Branding 1000 670 admin
Create new branding for company collateral, signage and digital to reflect the grain-to-glass, keg-only distribution model. read more

Unit Specification Project

Unit Specification Project 667 334 admin
Create a custom database of store specifications, collect data vis user surveys and during promotion rollouts. Once data is collected and verified, this data can be used in POP fulfillment documents. read more

Menu Production Portal

Menu Production Portal 1255 312 admin
Wingstop, a hot wing, fast-casual restaurant chain, needed an efficient, fast and cost-effective way to collect pricing data, format in-store menus and deliver those menus in a relatively short amount of time. read more

Interactive Infographic

Interactive Infographic 616 493 admin
Create an animated, interactive infographic for a new Rackspace cloud eCommerce platform for use in web ads and online presentations. read more
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