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Marketing Tips

Evaluating Vendors and Suppliers – Customer Service

Evaluating Vendors and Suppliers – Customer Service 1920 1080 admin

Last time, we touched on the quality aspect in our “Evaluating Vendors” series. This week, we’ll talk about how to evaluate the customer service you are receiving from your suppliers. Customer service should be a priority for any business looking for longevity, but unfortunately, it is an offering all too often taken for granted until…

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Evaluating Vendors & Suppliers – Relationship Investment

Evaluating Vendors & Suppliers – Relationship Investment 780 421 admin

So far, in our Evaluating Vendors series, we have explored the roles of Quality, Customer Service, Cost Competitiveness and Industry Expertise. Now we will take a look at what a vendor’s healthy investment in a business relationship looks like. As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This…

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Evaluating Vendors & Suppliers – Cost Competitiveness

Evaluating Vendors & Suppliers – Cost Competitiveness 890 576 admin
No one likes overpaying, even for top quality products and services. How do you know you are getting a good product at a good price from your vendor? Here are a few ways to make that determination. read more

Create Power Promotions

Create Power Promotions 1208 804 admin
You spend a lot of time planning your promotions. You look at the sales numbers — look at seasonality — you determine what customers are doing… what they’re buying — set marketing goals. You identify opportunities for leveraging known tactics that have worked and you create new ones. Now you build out your marketing calendar and produce great creative executions. It’s time for the logistics… read more

PROMOTIONAL MARKETING CALENDARS

PROMOTIONAL MARKETING CALENDARS 2560 1707 admin
When done right, this specialized planning and budgeting tool will help your chain operation determine the promotional “when,” “what,” and “how much” throughout the year. read more
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