Evaluating Vendors and Suppliers – Customer Service
Last time, we touched on the quality aspect in our “Evaluating Vendors” series. This week, we’ll talk about how to evaluate the customer service you are receiving from your suppliers. Customer service should be a priority for any business looking for longevity, but unfortunately, it is an offering all too often taken for granted until…
read moreEvaluating Vendors & Suppliers – Relationship Investment
So far, in our Evaluating Vendors series, we have explored the roles of Quality, Customer Service, Cost Competitiveness and Industry Expertise. Now we will take a look at what a vendor’s healthy investment in a business relationship looks like. As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This…
read moreSocial Responsibility: Franchises give back and make a difference
When you break down any business, it’s really all about people. What people need, what connects us, how we show our appreciation and support to each other. Even in the digital age, franchised organizations remember they are all about the people they serve and show it with their commitments to social responsibility causes.
read moreEvaluating Vendors & Suppliers – Cost Competitiveness
No one likes overpaying, even for top quality products and services. How do you know you are getting a good product at a good price from your vendor? Here are a few ways to make that determination.
read moreCreate Power Promotions
You spend a lot of time planning your promotions. You look at the sales numbers — look at seasonality — you determine what customers are doing… what they’re buying — set marketing goals. You identify opportunities for leveraging known tactics that have worked and you create new ones. Now you build out your marketing calendar and produce great creative executions. It’s time for the logistics…
read moreDownload “Make Franchisees Happy” White paper
Avoid In-store POP failures with these surefire strategies by implementing POP Kit strategies and in-store advertising tips to make your franchisees happy.
read moreWhat is a POP Kit?
Ever wonder what goes into a POP (Point of Purchase) Marketing kit?
Check out this short little video from BrandPOP, our print and fulfillment partner.
PROMOTIONAL MARKETING CALENDARS
When done right, this specialized planning and budgeting tool will help your chain operation determine the promotional “when,” “what,” and “how much” throughout the year.
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