Marketing Company in San Antonio. Their user: Marketing departments for multi-unit franchise retail chains that use in-store POP for regular marketing promotions throughout the year.
SSA Graphics wanted to focus its product and service offerings to better differentiate it’self in the marketing graphics, collateral, and point of purchase retail space.
Having specific and focused expertise with franchise retail chains, SSA wanted to shed some of its less-focused offerings and define an easily understood set of products for this market. Focusing these offerings would allow them to communicate this to the market more quickly.
Will this new strategy defined, a complete re-brand of the company would be needed to communicate the value of the company to this market. New trade shows and conferences would be attended and this new branding would need to be simpler, more colorful and more rememberable.