Internal company sales and marketing department. (512) Brewing is a craft brewery located in Austin, TX.
(512) Brewing is the largest self-distributed, keg-only craft brewery in the country. The idea of the small packaging (cans and bottles) contributes greatly to waste, they wanted to embrace a keg to glass distribution of the product and create some branding that reflects this philosophy.
Their customers are sensitive and responsive to the low consumer waste concept of the (512) products and the company wanted to integrate this more into their day-to-day branding.